The Power of Storytelling:

Stories are magic, they can create other worlds, emotions and make the everyday seem incredible. They can make us laugh, cry, jump with fright and then comfort us with a happy ending. They serve so many purposes in our lives. Stories are about so much more than just reading or listening. They are instrumental in cognitive, social and emotional development.

What can storytelling do for you?

Study after study confirms that stories have unparalleled power to break down walls, build trust and influence others to act. It gives us an opportunity to learn from another person’s experience & it can shape, strengthen or challenge our opinions and values. It helps us to connect to one another.

Storytelling can do more for your strategic change than you would expect at first sight. Our brains are built to learn from stories. They also connect us to universal truths about ourselves and our world. Stories show us what we have in common with others. Our brains are built to learn from stories. Our brains are hardwired for stories as a way to organize information and help us to orient ourselves. They help make sense of the complex world.

Since the beginning of time humans educated younger generations using stories. Most part of our existence, all knowledge & values were transferred from generation to generation first by using oral stories.

Why Storytelling Should Be a Priority for Marketers?

  • Storytelling enables marketers to develop a deeper connection with the audience. Storytelling is a fundamental human experience that unites people and drives stronger, deeper connections. From the earliest recorded history, storytelling was a method used by cavemen to communicate, educate, share, and connect. As an example, think about Suburu’s ads which communicate “love” through a series of ads that establishes the car brand as a symbol of caring for those you love. Whether it’s a father caring for his son or daughter, or a parent caring for their beloved pet, the series of ads are more about what the brand represents to the family than the horsepower that the car delivers. By communicating the brand through stories, Suburu is able to elevate the meaning of the brand and better crystalize how it fits into customers’ lives.

  • Storytelling is a powerful method for learning. As marketers, we should always be seeking to learn more about the world we live in, the brands that we represent, and the consumers that we serve. One of the things that is unique about stories is that they transmit knowledge and meaning. We learn from observations, first-hand experiences, and by sharing those experiences through stories. Storytelling can be a powerful tool that enables marketers to understand what is going on in the marketplace and what that means for the customer, consumer, society, brand, and company.

  • In addition to being an important strategic tool, storytelling can be an important tactical tool that lets marketers engage consumers in a fragmented media world. Because there is such media fragmentation, consumers are not just looking for different experiences but different delivery. Why should a consumer give you their time? Storytelling isn’t just a creative approach to marketing. It gives your consumers a totally different entry to your brand.